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BRANDING/LOGOS |
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Image is more than just a logo, but it often starts there. A well designed logo sets the tone for the design projects that follow. Also, the logo is a lightning rod for executive oversight requiring a carefully presented process. Logos can be a hotly contested debate. It takes a very knowledgeable presenter to "sell" a good logo. Add statesman to the list of additional traits a good Creative Director must possess!
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YOUNG LIVING - Before and After Overseeing a rebranding is not just a technical question. It's very much a political one. Moving Young Living into the modern era was akin to building a trans-continental railroad. Many miles were crossed before that final spike was hammered into place. Ultimately we prevailed, and a golden era of superior design followed.
DIRECTION: John Roberts Components: • The new "mark" really solidified the brand, recognition and retention
• The new mark was delightful to design with - more contemporary, and mainstream • Curiously, artistic minded individuals strongly preferred the new look, while others loudly berated it, preferring to go back to the "leaf drop" design. Please ask me how this all turned out! |
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AMERICAN OFFROAD- Logo American Offroad was seeking a new brand after re-organizing their company under the banner of American Offroad. I wanted a logo that was more of a "mark" tight, solid and tough. I grunged it up a bit, used an uppercase treatment for solidity.
DESIGN & DIRECTION: John Roberts Components: • Website can be seen in web section
• Other branding materials underway |
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MANNING ACADEMY - Logo A cosmetology school that wanted to set itself apart as not just anybody's school. Are you right for Manning?
DESIGN & DIRECTION: John Roberts Components: • Website can be seen in web section
• Designed business card • Looks good on beautician smocks |
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THIEVES LINE - Branding As seen in the print section, this product required a separate brand to set it off as a powerful trusted microbial defense product. We couldn't say that it "killed germs", but it was generally known that was it's power.
DESIGN & DIRECTION: John Roberts Components: • Labels for various products
• A special look for personal care items • Light hearted apothecary feel |
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ART Skin Care System - Branding This product featured breakthrough technology in a cellular nutrition delivery system composed of remarkably natural ingredients.
DESIGN & DIRECTION: John Roberts Components: • Branding extended to all products
• Included a style of photography • Promotional materials were branded |
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Adverus - Branding Technology corporation, focusing upon architectural archiving. Adverus - Latin for "truth".
DESIGN & DIRECTION: John Roberts Components:
• Business cards, letterhead, etc.
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LOGILENT LEARNING SYSTEMS - Branding Online technical learning company. Their focus was Novell, Microsoft, Linux, etc. certification.
DESIGN & DIRECTION: John Roberts Components: • Complete branding corporate-wide.
• Website • National advertising, etc.
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GRACE O'MALLEY MUSIC - Branding Complete branding package for this up-and-coming country style musician.
DESIGN & DIRECTION: John Roberts Components: • CD's
• Website • Collateral
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801.921.0160 email |
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