In just about every case, regarding products I have worked with we have a label finished for quite some time prior to having the product packaged, labeled and ready for ordering.
For this reason is is very important to create renderings, or realistic simulations of what the product will look like. Often in fact, they look better than the product!
As a designer, in the design approval phase it helps to “sell the idea” to management as it is often hard for non artist types to visualize what the finished product will look like just from the flat file. With the label in place on a nice polished rendering, it essentially “frames” the image in a way that looks real and attractive and gives more of a “wow” factor.
When finalized, and off to print, it is often necessary to create promotional materials, such as ads and product descriptions sheets before the final product is received. Images can be produced from the renderings. If they are done with transparency, they can be put into “environments” to help promote the product.
Thus, the significance of a clean, attractive rendering cannot be overstated.
The method that John Roberts Design uses begins with a high resolution photograph of the jar or tube etc, then the label is carefully produced in a 3D environment to match as closely as possible the perspective of the container. You can see that they look very nice when finished.
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