doTERRA International started out mainly as an essential oils company. Rapid growth was achieved as well as the introduction of nutritional, cosmetic and therapeutic products to round out a robust product line. This increase in product offerings of course created a more and more complex shopping experience as well as management challenges for members’ “back offices”.
One of Roberts Design’s strengths is understanding and promoting visual appeal while maximizing functionality and user experience. With a firm grasp of programming opportunities as well as limitations we can stretch the envelope, yet avoid breaking it.
Distributors (members) had a pretty clunky time managing the existing back office. Activities such as purchasing products, setting up monthly repeating orders, managing settings as well as personal organization management are complex procedures and we needed a better user experience. I was approached to create logical sequences of events using carefully crafted wireframes that were presentable as PowerPoint slides initially and later as Photoshop wireframes for development. As I designed these, I made recommendations as well as responded to concepts and ideas from the doTERRA corporate team.
Desired features included: Improved overall look and feel designed to maintain dõTERRA branding and aesthetic, pop-up dialogue boxes for managing personal data, purchased items, shipping etc. Well organized categories with clean clickable product offerings, smooth transitions up to order finalization with continued ability throughout to edit and modify various product orders. Logical user sequences from ordering to final check out.
doTERRA used a third party provider for their shopping cart functionality. The outsourced vendor’s business model and ours had many points of divergence. This was an opportunity for corporate management, marketing, sales, and design to rebuild the interface with our collective experience and best practices to create a user experience that was pleasing, logical, swift, and enjoyable. It was understood that this new interface would be transitional as doTERRA would at some future date, bring the entire “back office” tool suite in house. The challenge of course was to maximize user experience and functionality and keep it real for the developers.
This interim design served faithfully for several years prior to their fairly recent update.