BRANDING - RAILS WEST

Rails West FCU Services Promotion

Rails West FCU added a large variety of new services this year.

When Rails West rebranded a couple of years ago, John Roberts Design assembled a variety of Branding products for them to use in promoting their new name “Rails West” (formerly Pocatello Rail Road Credit Union).

This year, we went with a red color scheme to differentiate their new high-tech offerings. We repeated the “rails” visual metaphor from the logo as the field of color to reverse the text out of.

The images were selected for visual immediacy in relation to the headline concept.

These designs were also formatted for web and for the LED screens in the lobby area.

Horizontal ceiling banners are on the way as well. I’ll update the lobby shot to reflect the new ones when they are installed this week.