Welcome to John Roberts Design!
Obviously, I’m John. There may be a few other obvious things, (if you’ve poked around my site) chief of which is that I’ve been in the industry for a while! My presented work goes back to the 90’s with NetWare Connection Magazine. Some covers you can see here. What may not be so obvious is what my clients say about me. They say that I am always dependable, that I approach my work with enthusiasm and always come back with exciting new ideas that are contemporary and on target. That I am always available, and manage projects exceptionally well. Sometimes they shop around, sometimes they hire a less experienced artist and come back to me exasperated as I give them something new, exciting, and exactly what they had hoped for in the first place. There is something to be said about experience.
I started my design career in the world class advertising agencies of Minneapolis, Minnesota. My background in graphic design and print technology gave me an edge in the design field as I understood what it took to get great results in print. Understanding the printing process, was just as important as skill in typography, design and color theory. No matter how great the design, flaws in printing can strip it of value and visual impact. Utilizing my background in newspaper and printing companies made all the difference for my clients.
Later in Utah, I spent considerable time working in the high tech magazine industry with Novell which was a household name for a while there. Starting with Novell’s Lan Times Magazine in production and moving on to NetWare Connection where I was the Creative Director for many years, my print background was crucial for creative direction and production with the magazines.
When things moved online I jumped at the opportunity to learn web design and production. It was a natural progression actually. Although the challenges are different, the basic principles of design and function remain very similar. Adding User Experience principles does increase the complexity, but the goal is still the same; to influence, inform, invite, and inspire. With the demise of Newspapers almost universally, communication is first accessed now on devices. Hence the obvious need and opportunity for great design in web and other digital applications.
Fortunately print is not gone. Product labelling, magazines, books, product packaging, products in general, on and on – all require design. Styles may come and go, but overall, good solid design always speaks well of the company or product it represents. Design says a lot about you! It can make or break you.
Professional expertise in: